Alexander Gelman is an art director and graphic artist working in the United States, Europe and Japan. His innovative work in areas of graphic design, fine art and interactive media have earned him wide international recognition and many awards from organizations such as the N.Y. Art Director's Club and the A.I.G.A. He is in the permanent collections of several museums, including New York's Museum of Modern Art and the Cooper-Hewitt National Design Museum. His one-man gallery show "Subtraction" opened February 1999 in Tokyo and was featured on Japanese National Television.

Since 1996, Gelman has taught at the School of Visual Arts and Parsons School of Design. He also publishes and art directs Obscure Objects, an experimental design journal. Gelman founded the cross-disciplinary consultancy Design Machine in 1997, and has since completed projects for such clients as Absolut Vodka, Dell, IBM, J. Walter Thompson, MTV, The New York Times and Swatch.